Cart 0


Hi! We are Kelly Maxam and Kaitlyn Haupert, sisters and co-owners of The Initial Co.

The Initial Co., founded by Courtney Schultz in 2009, was built from a passion for personalized gifts. Courtney's history as a buyer and manager of her mother's shop, Orange Tree, postured her to continue in the retail industry as she married and started growing her own family. It was during the Orange Tree era that Courtney's path crossed with the future owners of The Initial Co., our youngest sister, Claire, served as a beloved retail associate during breaks from college.

In April 2016 we, along with their family, purchased The Initial Co. to carry on what has become a go-to place for specialized gifts and all things monogrammed. Like Courtney, we grew up in the Midwest and Kelly is a fellow Saint Mary’s College alumni. We are inspired by our families, driven by our business sense and rooted in our love for traditional beauty.

Now based in Colorado, The Initial Co. will continue offering personalized, seasonal
and unique gifts for everyone on your shopping list as well as its unique and highly coveted gifting program, The Initial Club. Subscribers nationwide have received 3 – 12 months of custom curated gifts personalized and selected just for them, making The Initial Club one of the most unique subscriptions in the industry.

A person’s initials, monogram and name represent more than their heritage or identity; it gives them a beautiful and typographic symbol to wear with pride, allowing them to build and embrace their own personal brand.

As we say at The Initial Co., your monogram is your brand…go ahead, be a name dropper.


We're thrilled to carry on The Initial Co. business, and to continue offering beautiful, unique gifts to our loyal customers!

Warmest regards,